How long have you been with FPS and how did you come to join the firm?

I have been head of the marketing and communications department at FPS since July 2022. Prior to that, I worked for well-known brands in various industries on both the industrial and agency side. FPS is my first position at a law firm, where my external perspective was seen as an opportunity to bring new impetus to marketing.

What are your responsibilities at FPS?

Together with my team, I am responsible for internal and external image building, press relations and ensuring the firm's competitiveness. We manage the website and corporate design, have launched a new website, revised our branding and created a uniform corporate identity. Our content strategy focuses on a consistent presence, whether on LinkedIn or in our exciting client stories, which provide insights into our client work. We are also responsible for all marketing activities – from advertisements and brochures to sponsorship and events that strengthen FPS's visibility. Active media relations help to position FPS as a strong brand.

What does a typical working day in your role look like?

A typical working day in my role is rare, as every day brings new challenges and varied tasks. My core responsibilities include managing and implementing ongoing projects, coordinating social media, and liaising with internal and external stakeholders. We work particularly closely with professionals, providing them with comprehensive support and advice on external communications, such as presentations, pitches, and other events.

What makes working in marketing at FPS special?

The variety of tasks and the opportunity to actively shape the brand and the firm make my work exciting. I particularly appreciate the close, cross-functional cooperation within Business Services & Solutions and with the professionals. Regular exchange creates valuable synergies, promotes efficient processes and contributes to a positive outcome for the firm.

How do you balance your professional life?

I enjoy travelling, spending time outdoors, spending time with family and friends, and getting involved in my city. I also find inspiration at cultural events.

What can new colleagues in the marketing team at FPS look forward to?

A dynamic working environment, exciting projects and a creative team that values open communication and mutual support.

What are you particularly proud of in your work?

With passion, innovative strength and team spirit, we are shaping the future of FPS – and together we are positioning ourselves as a strong law firm that is actively helping to shape change in the industry.